Should I Earn an MBA in Management

Marketing Communications Ford - 3565 Words

Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the company should use along with the current marketing communication strategies. Background and Importance of Marketing Communications Marketing communications is a management process of†¦show more content†¦One of the latest Ford achievements with conventional vehicle technology is the new Ford Focus ECOnetic range. â€Å"Ford Motor Company is working on a variety of hybrid technologies taking into account diverse local market conditions. Different levels of hybridisation will help to optimize the efficiency of any combustion engine. Advanced stop/start systems in combination with regenerative braking can significantly contribute to lower fuel consumption under certain driving conditions.† http://media.ford.com/article_display.cfm?article_id=26766 The combination of bio-ethanol and Fords Flexifuel technology can – seen from a well-to-wheel perspective (i.e. from the production of the feedstock for the fuel to the end use in the vehicle) versus a similar petrol engine - lower fossil CO2 emis-sions by between 30 per cent and 80 per cent, depending on the feedstock used and the production process. Objectives. â€Å"Our Vision: to become the worlds leading company for automotive products and services. Our Mission: we are a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services. Our Values: We do the right thing for our people, our environment and our society, but above all for our customers.† http://www.ford.co.uk/ie/corporateinfo/-/-/-/-/-/- (November12, 2007) Ford has outlined its marketing objectives as becoming the largest automobile company in the world, to cater to allShow MoreRelatedCompany Analysis : Henry Ford Hospital1560 Words   |  7 PagesHenry Ford Hospital in Detroit, is a level one trauma center that is recognized for clinical excellence in cardiology, neurology, orthopedics, transplants, and treatment for cancer (Henry, 2016). Henry Ford Health Systems has over 23,000 employees, and is the fifth largest employer in the Metro-Detroit area, and is also one of the most diverse health systems (Henry, 2016). As part of a successful marketing strategy, health care organizations use branding to promote their vision, and values. 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Freedom free essay sample

Describe a first that had a powerful impact on your thinking. I wouldpoint to one of my first concerts as something that greatly affected me. Thisparticular concert was a complex light show synchronized with Pink Floyds 1973masterpiece Dark Side of the Moon. Many consider this album awork of art on a par with some of the greatest literature and music ever, and theideas hidden in its lyrics are truly remarkable. Dark Side of theMoon has been analyzed, studied, and interpreted many times, like someliterature. The lyrics show how the stresses and pressures of life lead to aquasi-madness, or even insanity, to which we all become numb. Time,Money, and On the Run all piece together a frighteninglyrealistic portrayal of a life that eventually builds to derangement as seen inthe climactic track, Brain Damage. Dark Side of theMoon is intellectually exciting because its innuendoes can be interpreted,and I have found the album has expanded these abstract thinking abilities. We will write a custom essay sample on Freedom or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It hasconvinced me that many unwittingly fall victim to societys evils. Some say thealbum is horribly depressing, but it has molded me into viewing life as arealist. The poetry that expresses these ideas is woven into lush layers of soundand harmony. Perfection is rarely reached in any human endeavor, and it isfascinating that such complex ideas about life can be expressed in thiscombination of words and music. In addition to shaping my thoughts aboutlife, this album has reassured me that music brings people together.Unfortunately, most popular music today cannot measure up to the standard ofgreatness achieved by this masterpiece. Although anyone can enjoy it for itsentertainment value, those who invest time and thought, and attempt tounderstand, can have the same exhilarating experience I had. Dark Side ofthe Moon is usually described as ambiguous, but the words and music speakpowerfully and clearly to those who want to experience this achievement in music. Freedom free essay sample The countries I havecalled home have immeasurably shaped who I am. The exposure to a myriad of diverse people, cultures,classes and religions in the United Arab Emirates (U.A.E.) and the incredible freedom in America that shocksme to this day have influenced how I perceive myself and the world around me. Growing up in theU.A.E., I played with Jean-Pierre, a French boy, Walid, a Palestinian, and Iditi, a girl from Pakistan. I wastaught by Ms. Ewing from Great Britain and supervised on the playground by Mr. Nasser, an Arab. On myway to school, I greeted the shepherd who herded his sheep past our house, and watched women laden withgold jewelry and gems send their maids into the heat to buy them something to drink. Sitting in Sundayschool in the church started by missionaries, I could hear one of the five daily prayers called out from thenearby mosque. We will write a custom essay sample on Freedom or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Walking home in the blistering heat, I could hear the laughter and chatter of the Indianwomen constantly adjusting their saris as they walked. Looking back, I realize how privileged Iwas to spend my formative years steeped in diversity, for though America is called a melting pot, theU.A.E. offered a chance to see and learn true respect for the differing beliefs and cultures firmly imbeddedin people around me. The U.S., however, offered me something often taken for granted liberty. Iremember thinking as a child, Where does it end? as I read of the rights of Americans. Its not just wordswas my next thought as I watched a disheveled man denounce the U.S. government on the street and heardthe secrets of the President not just spread in quiet whispers but announced on national television. Havingthe opportunity and the resources to hear and know everything that occurs here and around the world hasshown me how much was previously unavailable to me. The great freedom I have found in Americahas also come with great responsibility. The respect I gained for diversity in the U.A.E. prepared me to dealresponsibly with the freedom I was later offered. The combination of these places has taught me to begrateful for my experiences, and made me the person I am today.

Young Goodman Brown by Nathaniel Hawthorne an Example of the Topic Literature Essays by

Young Goodman Brown by Nathaniel Hawthorne Nathaniel Hawthorne is a critically acclaimed author in world literature. He gained recognition as the writer behind the novel The Scarlet Letter. However, Hawthorne also penned many short stories, those which he is best known for. One of those short stories was Young Goodman Brown. Need essay sample on "Young Goodman Brown by Nathaniel Hawthorne" topic? We will write a custom essay sample specifically for you Proceed Students Very Often Tell Us: I need to write a 1200-word cold war essay. But I don't have the time EssayLab professionals propose: Essay Help Provided Here With Beneficial Facilities! The story revolves someone named Goodman Brown, a young man who had been married for three months and was about to leave his wife Faith at sunset to go on an unspecified journey (Hawthorne, 1937). After saying goodbye to Faith, Goodman Brown proceeds to enter the dark realm of the forest, wherein an old man of about fifty years awaits him. At this point in the story, the readers are still unaware of the protagonist's destination. Meanwhile, as they traveled deeper into the forest, they encounter some of the Goodman Brown's townsfolkmost of whom are well-respected citizens. Soon, it was revealed that the journey of Goodman Brown led to a witches' meeting. Goodman Brown was shocked to find most of the people he knew to be God-fearing belonged to this wicked congregation. However, he was most shocked to find his innocent and kind wife in attendance as well. While he was calling out to her, he found himself alone in the forest and the images of the witches' meeting were absent. Goodman B rown was uncertain if what he had witnessed was indeed true, or if what he saw was merely a bad dream. Regardless of the true nature of what had really happened in the forest, he was forever altered. He never saw the townspeople the same way again; his relationship with his wife never returned to the way it was before he left for the forest. As a result, he died a miserable man (Hawthorne, 1937). What could Hawthorne's story mean? It could be interpreted in two ways. First, it can be seen as one man's struggle with temptation. When Goodman Brown spoke to his wife before his departure, he said that his journey "as thou callest it, forth and back again" (Hawthorne, 1937, p. 1033). Goodman Brown was prompted to take part in such journey as sin and temptation have called him frequently. This situation appears to demonstrate how people are human beings are often lured by temptation and sin. Goodman Brown said this about his wife: "she's a blessed angel on earth; and after this one night I'll cling to her skirts and follow her to heaven" (Hawthorne, 1937, p. 1033). He said this because he thought his wife was good while he was the one who was swayed by temptation. This was the reason why he called his decision to leave "his present evil purpose" (Hawthorne, 1937, p. 1033). Goodman Brown's companion on his journey to the witches' meeting could have been the devil. He was a mysterious old man who disappeared and was most notable for the staff he carried. Hawthorne (1937) described the staff as that which "bore the likeness of great black snake, so curiously wrought that it might almost be seen to twist and wriggle itself like a living serpent" (p. 1034). In fact, this description allows the story to be interpreted the same way as the story of Adam and Eve. In this instance, Goodman Brown can be the representation of Adam as the man lured by the devil to eat from the forbidden tree. His elder companion in the forest was the devil, and it was his staff which served as the serpent that was to tempt people into committing evil deeds. In the end, his experience with the devil had corrupted him and damaged him for life. The second interpretation can be that the story is about false pretenses and mistaken opinions. Goodman Brown had embarked on a journey to the witches' meeting, leaving his good wife, as well as the noble and incorruptible people of Salem behind. He is accompanied by the devil as they go further into the depths of the forest. In the beginning, Goodman Brown was eager to abort his plan and return home. He told the elder man, "We have been a race of honest men and good Christians since the days of the martyrs; and shall I be the first of the name of Brown that ever took this path" (Hawthorne, 1937, p. 1034). Goodman Brown knew his family's respectable history and he initially thought that none of his family members were previously involved in such evil pursuit. The devil was quick to correct him: "They were my good friends, both; and many a pleasant walk have we had along this path, and returned merrily after midnight" (Hawthorne, 1937, p. 1034). Goodman Brown would soon learn that his grandfather and father were not as respectable as he thought; the former hurt a Quaker woman and the latter participated in burning a village. He mused, "We are a people of prayer, and good works to boot, and abide no such wickedness" (Hawthorne, 1937, p. 1035). As the journey progressed, Goodman Brown became more convinced that people he knew were not as they appeared to be. Goody Cloyse, the woman who taught him catechism, was also a participant in the witches' meeting. The minister and Deacon Gookin were also present in the gathering. Most importantly, Faith was there as well. The wife who Goodman Brown thought was righteous was also evil. Goodman Brown had suffered immensely after what he witnessed in the forest. His perception of the people in his town had drastically changed, as he was able to break through their proper facades and see for himself their evil ways. Whether or not what occurred in the forest was real or not, Goodman Brown's faith in people was already altered. Nathaniel Hawthorne's short story Young Goodman Brown is a text which is open to multiple interpretations. It can be seen as similar to the tale of Adam and Eve; it tells of the protagonist Goodman Brown's fall from grace as he was tempted to sin by walking into the witches' meeting with the devil. It can also be seen as a cautionary tale about people and the artificial masks which they put on. While they are religious and upright from the outside, they can be evil in reality. Regardless of the interpretation, the tale conveys one message: man's struggle with the evils he is confronted with. Human beings must deal with the constant threat of sin and evil in their everyday lives. As shown by the characters in the story, there are those who do not succeed in this struggle. Thus, Young Goodman Brown by Nathaniel Hawthorne is a story which presents the evils in the midst of men and the failure of many to defeat them. Reference Hawthorne, N. (1937). The Complete Novels and Selected Tales of Nathaniel Hawthorne (N.H. Pearson, Ed.). New York: Random House, Inc.